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AEO & GEO – NEW

Get cited in ChatGPT, Perplexity and Claude – not just found on Google

AI search is changing the rules of the game – and your Slovak customers increasingly ask AI their questions in Slovak. I optimize your website for ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot and Google AI Overviews, so AI recommends you to the customers who are asking. And we can handle everything in English, in writing by email.

I want an AI audit → See pricing

What are AEO and GEO?

New disciplines of digital marketing that decide whether AI recommends you – or your competitors.

AEO – Answer Engine Optimization

Optimizing your content so AI search engines (ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Google AI Overviews) cite your website as a trustworthy source of answers. The customer asks AI – AI recommends you.

GEO – Generative Engine Optimization

Optimizing your entity identity – so AI models see you (or your company) as a specific entity with clear attributes: who you are, what you do, where you operate and why you’re trustworthy.

Why does it matter right now?

More than 50% of young users start their searches in ChatGPT or Perplexity. Google AI Overviews show answers with no click needed. Companies without AEO/GEO are losing visibility before they even notice.

What exactly I do

Both the technical and the content side of AI visibility.

Structured data (JSON-LD)

I implement schema.org markup – FAQ, LocalBusiness, Person, Service, Speakable. AI models prefer this data when generating answers.

AEO content

Creating or optimizing content in a question-and-answer format. Clear, factual copy that AI can reference without having to interpret it.

Entity Optimization

Building a consistent entity identity – the same NAP data (Name, Address, Phone) across your website, social media and external sources.

robots.txt & AI crawler rules

Setting up robots.txt so GPTBot (ChatGPT), PerplexityBot (Perplexity), Claude-Web (Claude/Anthropic), Bingbot (Microsoft Copilot) and other AI crawlers can access your content – instead of being blocked by default.

AI Monitoring

Tracking whether ChatGPT, Perplexity, Claude and other AI tools cite you, what information they spread about you, and what needs to be fixed or added.

Combined with SEO

AEO/GEO works best on a strong SEO foundation. I can build both strategies at once – traditional and AI-first visibility.

FAQ about AI search optimization

AEO (Answer Engine Optimization) is optimizing content for AI search engines that answer questions directly – ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot and Google AI Overviews. The goal is for these AI systems to cite your website as a trustworthy source when your potential customers ask their questions.
GEO (Generative Engine Optimization) is optimization for generative AI models. While AEO is about whether AI cites you, GEO is about whether AI sees you as a relevant entity – an expert, a local business, an authority in your field. It covers entity graph building, consistent NAP data, brand mentions and knowledge panel optimization.
Traditional SEO optimizes for Google search – keywords, rankings, clicks on results. AI search optimization (AEO/GEO) optimizes for AI answers – the goal isn’t just to be found, but to be cited and recommended. AI models evaluate authority, factual accuracy, content structure and entity recognition – not just keyword density.
More than 50% of young users start their searches in ChatGPT or Perplexity, not Google. Google itself is rolling out AI Overviews that show answers directly, without a click through to any website. Companies that start with AEO/GEO now build authority before their competitors do – just like the companies that started with SEO back in 2005.
It complements it – it doesn’t replace it. Traditional SEO still brings in organic traffic from Google search. AEO/GEO adds another visibility channel – AI search engines. The strongest combination is a solid SEO foundation plus AI search optimization. That’s exactly the combination I offer.
Yes. Claude (Anthropic) is one of the fastest-growing AI assistants, and more and more people use it to look up information and get recommendations. Optimizing for Claude follows the same principles as for ChatGPT or Perplexity – structured content, entity identity, factual accuracy and allowing the Claude-Web crawler in robots.txt.

Let ChatGPT recommend you, not your competitors

Drop me a message and we’ll do a free AI visibility audit – we’ll find out how AI search engines see you right now and what to change.

I want an AI audit → See SEO too →